ABOUT

Plan your day at the dream drive

Everything you need to know to experience Central Alberta Dream Drive—from the car show to the rally route.

  • 📍 Westerner Park, Red Deer

  • 📅 September 12, 2026

  • 🎟 Free Admission

View Schedule

What to expect

Central Alberta Dream Drive is a full-day community event made up of three main experiences:

1. The Car Show (Morning)

Explore an incredible lineup of vehicles, enjoy live entertainment, a fun-filled kid zone, and all your favourite snacks and refreshments.

2. The Dream Drive Rally (Midday)

Watch as our little co-pilots head out on their dream ride through the city— cheered on by the community.

3. The Finish line gala (evening)

The day ends in style. Sponsors and drivers gather for an exclusive evening of dinner, a live auction, and a private concert by Grand Marshal Brett Kissel — a celebration as unforgettable as the drive itself.

Man wearing a black cowboy hat and denim jacket, smiling, playing an acoustic guitar on stage with a microphone.

Introducing grand marshal brett kissel

We’re proud to welcome Brett Kissel as the Grand Marshal of the Central Alberta Dream Drive—leading our lineup of incredible vehicles and helping send our little co-pilots off on their dream ride.

As the day comes to a close, sponsors and drivers are invited to The Finish Line Gala — an exclusive evening celebration featuring dinner, a live auction, and a private concert headlined by Brett Kissel himself.

Event Schedule

  • Dinner/Live Auction/Brett Kissel Concert (Private event for sponsors and drivers).

Person dressed as a dog mascot in firefighter costume standing in front of a red fire department truck labeled 'Red Deer Firefighters Children's Charity' outdoors with trees and a partly cloudy sky in the background.
A young woman and a middle-aged man standing next to a green vintage Ford Mustang parked in a parking lot on a sunny day. The woman is resting her hand on the car door, smiling, while the man is smiling directly at the camera. In the background, there are several other vehicles, trees, and a clear blue sky.
A white sports car with gull-wing doors open, showing a young girl sitting in the driver's seat, smiling. In the background, there are trees, tents, and a group of people at an outdoor event under a clear blue sky.

The Car Show

Get up close to an extraordinary collection of vehicles — exotic supercars, vintage classics, custom builds, massive trucks, and specialty rides you won't see anywhere else. From jaw-dropping paint jobs to roaring engines, every turn reveals something worth stopping for.

While a select group of these incredible machines will hit the road as part of the Dream Drive rally, the full lineup stays on display all day for guests to explore, photograph, and admire.

And the cars are just the beginning.

Our Kid Zone brings the excitement to the next generation — with hands-on activities and interactive experiences designed for young dreamers. Live entertainment sets the mood while local food vendors keep everyone fuelled for the day. Whether you're a lifelong car enthusiast or just looking for an unforgettable family outing, this is a day you won't want to miss.

  • Exotic, vintage & specialty vehicles on display

  • Dream Drive rally featuring select cars & their co-pilots

  • Kid Zone with hands-on activities

  • Live entertainment

  • Local food vendors

The Dream Drive Rally

As the morning builds, the energy shifts—the cars line up, the crowd gathers, and our co-pilots take their seats.

This is the heart of the event. Each child sets off on their dream ride through the city, cheered on by spectators along the route.

Where to Watch

Line the route and cheer on our co-pilots as they hit the road!

Start/Finish · Westerner Park

Best spots to catch the drive:
Gaetz Avenue · North between 19th Street and 42nd Street
Taylor Drive · Between 42nd Street and 67th Street, before the Rally heads out onto the highway

Bring signs. Bring energy. Help us send our little co-pilots off in style.

Frequently Asked Questions

  • Yes, the car show and rally is free to the public. The Finish Line Gala and concert with Brett Kissel is a private event for sponsors and Premium Dream Drive Rally Drivers.

  • There is plenty of free parking down at Westerner Park.

  • You can watch the rally on Gaetz Avenue going North between 19th street and 42nd Street.

    You can also watch on Taylor Drive between 42nd Street and 67th Street before the Rally heads out onto the highway!

  • Yes, there will be an assortment of food and beverages for purchase at the car show.

  • Our generous Sponsor Holiday Inn & Suites in Gasoline Alley Red Deer is offering reduced rates to our Dream Rally participants and spectators! Contact them today to learn more and book your stay!